When it comes to branding, you’ll probably be winging it– at least in the early days of your business. Until you’ve started the hard work of building a brand, you won’t really know what works. There are no guarantees in...
Lead generation is undeniably the central focus for any organization interested in driving revenue and fostering industry-wide connections. Marketers are laden with the responsibility of generating leads for business, especially through online channels, considering today’s cyber-inclined world. Because businesses have...
The global pandemic has caused consumers to move online in large numbers, thus making it more critical than ever to increase your online visibility using effective SEO strategies. Search engine optimization is the process of gaining trust and authority from...
Digital marketing changes rapidly and new innovations and practices emerge every day. By the time 2022 rolls around, you’ll probably be using technologies that haven’t even been created yet. With such rapid change, it can be hard to stay on...
The holidays are always a fruitful sales season for businesses. Thanks to the boom of e-commerce and digital marketing, brands now have multiple ways to make themselves visible to consumers. Although it may be a little too late to have...
One of the first thing’s you’ll need to consider when developing an ecommerce website is how you’re going to handle payments. To do this you’ll need the best payment processor and payment gateway to hand. But how does anybody go...
Branding is intangible which makes it a challenge to develop effectively. As the influencing factor in whether someone can identify your company, product, or service, however, it’s also essential you get it right. Today we’ll be doing a deep dive...
Influencer marketing has become wildly popular over the past few years, and for good reason. Technology is ever-evolving, and social media has become the cornerstone of society. It’s where we go to catch up, share our lives, and learn about...
Cannabidiol (CBD) has completely disrupted the health and wellness industry. It has also tipped the medical and science communities over in amazement at all the therapeutic and pharmacokinetic benefits associated with the phytocannabinoid. Today, the CBD industry is also taking...
Creating a consistent brand identity is key to creating a recognizable and memorable brand. Your brand identity should carry through across all of your marketing platforms and consumer touchpoints. This is the written and visual expression of who you are...