Branding is intangible which makes it a challenge to develop effectively. As the influencing factor in whether someone can identify your company, product, or service, however, it’s also essential you get it right. Today we’ll be doing a deep dive...
Influencer marketing has become wildly popular over the past few years, and for good reason. Technology is ever-evolving, and social media has become the cornerstone of society. It’s where we go to catch up, share our lives, and learn about...
Cannabidiol (CBD) has completely disrupted the health and wellness industry. It has also tipped the medical and science communities over in amazement at all the therapeutic and pharmacokinetic benefits associated with the phytocannabinoid. Today, the CBD industry is also taking...
Creating a consistent brand identity is key to creating a recognizable and memorable brand. Your brand identity should carry through across all of your marketing platforms and consumer touchpoints. This is the written and visual expression of who you are...
Social media has fast become a mission-critical tool in the marketing world. Love it or hate it, as marketers we can’t live without it. Today we’ll be talking about how you can use your social media accounts to build your...
Today we’re talking all about social media and lead generation. These two are a match made in heaven. And here’s why. Did you know that as of 2021 there are 3.78 billion social media users worldwide? No doubt, that’s a...
They say content is king. And here’s why. Did you know that a whopping 96% of the most successful content marketers today say that content marketing has helped them build credibility and trust with their audience? Now, that’s quite a...
Local SEO is a big deal. Why? 46% of all searches on Google are local. And about 72% of people who do local searches, visit the physical location within five miles. If you’re a local business and don’t use local...
A great website can have a huge impact on your relationship with your customers. It can draw people in and help them to trust your experience. This can boost your profits and build a solid customer base. Of course, to...
Search Engine optimization allows you to create long-term business and brand awareness. It also expands your target audiences while increasing your business revenue. Since your website is mostly the first contact with potential customers, SEO implementation is essential. An SEO-friendly...