In the great digital age, having a business website is non-negotiable. Businesses without a website are less likely to see traffic, be it online or in person. If people can’t easily find your website, they aren’t very likely to purchase your product or service. Making sure your website is up-to-date and has a modern design are essentials to keep traffic coming. But what else do you need to have a successful business website?

Knowledgable Descriptions Regarding Product or Services

Yes, this is something that is glaringly, in-your-face obvious. However, product descriptions often get overlooked when creating a website. You know what your product and services are, but the people attempting to buy them do not. Remember that when a potential customer comes to your website, they don’t want to have a difficult time finding and reading about your product. Remember, simple is always better!

Easy & Smooth Navigation

People don’t want to have to jump through hoops to navigate things on your website. Too much clutter, ads all over the place, or too many counts of re-rerouting can cause customers to get frustrated. They are much more likely to stay on your site when there are big titles, easy-to-use drop down menus, and clean organization.

Call to Action

A call to action, more commonly referred to as a CTA, is the means of directing your customers to where you want them to go. Think of a big, red “Buy Now!” button that is on many email newsletters. That is what you[‘re looking for! Maybe your CTA is to book with you or request a quote—either way it’s good to have these be visible for all potential customers.

SEO Driven Content

Content itself should be thought out and not carelessly posted. As cute as that cat video is, what does it have to do with your business? Making sure that your website is regularly up to snuff with great content is the best way to have search engines show your business. In addition, looking for specific keywords that are popular in your industry and incorporating them into your website truly makes the differents. Backlinks to website are also a great way to improve your SEO.

Contact Details

Most likely, you will want to encourage your potential customers to reach out to you with any questions they may have (especially if you are a service-based business). Having a page with clear contact information is absolutely essential. Even linking to that page multiple times is good to show customers that you do care about their questions. Make sure the page itself is simple and does not have anything to distract from the main focus: having customers contact you with whatever they feel necessary!

If you are looking for help with designing an incredible website, feel free to look at our website design information at Valux Digital today! We have plenty of services to help with up-to-date designs and delivering content. Contact us for more information.

Valux Digital is a nationally recognized digital marketing & PR agency in New York. Businesses and projects of all shapes and sizes are welcome here. We have extensive experience in both B2B and B2C marketing.  We specialize in building out customized marketing packages that take real data into account. See some of our other articles on Forbes or Entrepreneur.