The numbers speak for themselves when it comes to the power and importance of content marketing, which is the creation of content that aims to drive profitable customer action.

About 50% of customers look at three to five pieces of content before contacting a sales rep, and 70% of people prefer to get information about a company from a blog post or an article rather than a traditional advertisement.

More than 80% of marketers actively engaged in content marketing last year, up 70% from 2020, and over three times as many leads are generated by content marketing as by outbound marketing. What’s more, it costs 62% less.

The great thing about content marketing is that it can be effective for businesses of any size, selling any type of product or service in almost any industry.

In this article, we’ll explain why your business should invest in this powerful, accessible, and proven approach to reach and engage more customers online.  

1- It helps position your company as an authority in your industry

If your content is published on external sources and shows up on potential customers’ social newsfeeds, they’ll perceive you as an established thought leader in the industry and be more likely to trust you. Being a credible source of information will also help you rank higher in search engines.

2- It helps you generate more and better leads.

If you include a call to action in your content, you can direct users to a landing page and generate new leads for your sales team. If they find your content informative, helpful, or insightful, they’re more likely to buy from you. In addition, loyal brand fans can influence the buying decisions of their friends and family, which in turn means more potential customers.

3- It helps you save money on your marketing strategy.

According to industry experts, content marketing is the most cost-effective marketing strategy. When you compare it to paid advertising, content marketing always wins the battle in the long run.

4- It helps you connect with your audience through different formats.

Your potential customers have unique needs and want to consume content in different formats. Some people prefer to read, while others learn visually. Some prefer to watch a video or listen to a podcast, while others just want to skim bullet points. The flexible nature of content marketing helps you meet your audience where they are while keeping your voice and values consistent.

5- It helps fuel your social media engagement.

If you’ve created an advocate for your brand through your content, they’ll likely follow you on social media and have a genuine interest in engaging with your business. They’ll happily share your content with their friends and followers and make recommendations. Their voice will amplify yours.

As more and more companies increase their budget for content marketing, you can’t afford not to invest in this strategy now if you want your business to succeed in the digital age.

Content marketing is not only one of the most powerful tools to increase your company’s sales, but it can also increase your visibility and help you build better customer relationships. In short, content marketing is more than just a trend. It’s the future of business.

Need help with your content marketing? Contact us today for a free consultation.

Valux Digital is a nationally recognized digital marketing & PR agency in New York. Businesses and projects of all shapes and sizes are welcome here. We have extensive experience in both B2B and B2C marketing.  We specialize in building out customized marketing packages that take real data into account. See some of our other articles on Forbes or Entrepreneur.