Similar to traditional brick and mortar businesses, your website should be thought of as a digital extension of your physical store. You might be losing out on potential customers if your website is slow, outdated, or difficult to use. In...
High quality content is something that everyone strives for when doing content creation. “But how do I know if my content is considered high-quality?” Ah, yes. That seems to be the multi-million dollar question that everyone has. First, you must...
The numbers speak for themselves when it comes to the power and importance of content marketing, which is the creation of content that aims to drive profitable customer action. About 50% of customers look at three to five pieces of...
When it comes to branding, you’ll probably be winging it– at least in the early days of your business. Until you’ve started the hard work of building a brand, you won’t really know what works. There are no guarantees in...
They say content is king. And here’s why. Did you know that a whopping 96% of the most successful content marketers today say that content marketing has helped them build credibility and trust with their audience? Now, that’s quite a...
Owning a business is great, but it doesn’t mean anything if your target market doesn’t know that you exist. Marketing is vital for getting the word out about your business and what you have to offer. With consumers taking to...