Posts tagged with: content strategy

The numbers speak for themselves when it comes to the power and importance of content marketing, which is the creation of content that aims to drive profitable customer action. About 50% of customers look at three to five pieces of...
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When it comes to branding, you’ll probably be winging it– at least in the early days of your business. Until you’ve started the hard work of building a brand, you won’t really know what works. There are no guarantees in...
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They say content is king. And here’s why. Did you know that a whopping 96% of the most successful content marketers today say that content marketing has helped them build credibility and trust with their audience? Now, that’s quite a...
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Everybody loves infographics. How can you create the best infographic for your message? The key is to plan a smart “story,” or narrative, for viewers. Here’s how to do it. 1. Choose an Attention-Grabbing Title A great title captures attention...
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