If your entire digital marketing strategy is focused on social media and you’re ignoring email, you are missing out on THE best ROI of any marketing strategy there is. Email is the number one way to build a relationship with...
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Backlinks are a crucial component of search engine optimization. The thing, however, is that not just any old links will do. Any links that bring visitors to your site need to be credible and trustworthy. Questionable links can actually hurt...
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Many people believe that the sole purpose of public relations (PR) is to protect organizations from reputation-damaging mishaps and embarrassing events involving high-level employees. While some PR professionals do indeed find themselves involved in various forms of damage control, this...
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This is your make or break moment. The holiday season is here, and it’s a great opportunity for you to make significant sales. And you know shoppers are relying on online shopping options now more than ever. After all, we’re...
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If you are looking into Twitter as an option for marketing your business, there are many things to know about how to navigate the platform. Here are some tips for maximizing the potential of Twitter to bring in new customers...
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The holidays are notoriously hectic, but they also allow most people to slow down and spend more time with their families, friends and relaxing. While all of that is fantastic personally, professionally, it’s time to up your game and take...
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Are you interested in starting a business, but you’re not sure where to start – or if this is even the right time? After all, we’re in a pandemic and the business environment is unpredictable. Here’s a secret for you,...
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Owning a business is great, but it doesn’t mean anything if your target market doesn’t know that you exist. Marketing is vital for getting the word out about your business and what you have to offer. With consumers taking to...
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PPC, SEO, CTR – it seems like every day there’s a new digital acronym to learn, and SEM falls into this category. Marketers have used it for years with different interpretations depending on whom you spoke to. However, it now...
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Your website is an important part of your business. In many cases, it’s the first impression you leave with potential customers. Your website’s design is vital. Not sure how to create an ideal site? Here are 10 web design tips...
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