A business listing is an online summary of important information about your company. The listing information is critical to managing your company’s online presence. If you don’t give prospective clients, web crawlers, and search engines reliable contact information, they won’t be able to find, validate, or promote your company. Overall, it is a powerful tool for helping customers find you both online and in person.

Listings are essential because they help you gain exposure to a wider audience. They also give you a chance to show off your business and its services, which can lead to increased traffic and sales leads. Your listings must be accurate and up-to-date if you want more people to know about your business.

Here are a few reasons why listings are essential for your business.

Improves Findability

A business is found through its Google Business Profile in an average of 1009 searches per month, giving it more than 33 chances per day to be seen by relevant consumers, essentially through a Google listing. Furthermore, when customers conduct an internet search, your Google Business Profile is frequently the first thing they see, and it also allows your profile to appear on maps.

Customers are encouraged to do business with you when all the information they need is readily available, so they can contact you and get started.

Boost Search Rankings

Every business aims to be in the top rankings in the search engine portals – SEO has a role to play here. Having accurate and current information in your listings will help with SEO and can boost local SEO rankings, which will increase site traffic. Google is constantly working to provide the best user experience possible.

Helps in Marketing

Since business listings are great for cross-promotion across social media platforms, they help a company’s marketing strategy. To build your brand and increase awareness, link Twitter, Facebook, Pinterest, LinkedIn, and other social media sites to your listing. As a free marketing and advertising tactic, using tweets, posts, and pins to promote a brand and a product can be effective.

Helps Manage Your Online Reputation

One of the most important places to manage your online reputation is business listings, where customers can directly post their reviews. With 88% of people trusting online reviews as much as personal recommendations, this is a crucial area to focus on.

For example, if you have a Google listing, it shows that your company has been around for a while and has received customer feedback. Customers or clients appreciate seeing this when looking for information about a company. When customers know that you are responding to positive and negative reviews through your business listings, it will elevate your brand’s credibility and visibility online.

Listings are essential for your business because they give you more opportunities to be found by customers, who are most likely to make purchases through search engines. If you don’t have your business listed yet, you can start with major listing sites like Google, Yelp, and Yahoo, with Google having around 84% of the search market. Ensure you add all the relevant information, like website links, photos, contact information, a complete address, etc.

The team at Valux Digital is experienced in working with corporate and small businesses and would know just how to leverage the power of listing. We are award-winning digital marketing experts who provide effective, customized solutions to transform your business digitally.

Contact us today to learn more!

Valux Digital is a nationally recognized digital marketing & PR agency in New York. Businesses and projects of all shapes and sizes are welcome here. We have extensive experience in both B2B and B2C marketing.  We specialize in building out customized marketing packages that take real data into account. See some of our other articles on Forbes or Entrepreneur.