Raise a glass to the end of 2022! With the end of the quarter approaching and a new one on the horizon, we’re guessing it’s not sugar plum fairies dancing in your head. Most likely, it is thoughts on how to create a better marketing strategy for the 2023 year. Here are the best marketing strategies to implement in 2023, as recommended by Valux Digital:

Blogging is Here to Stay

Since companies started developing their own websites, blogging has become a popular marketing tactic. However, just because a strategy is old doesn’t mean it’s no longer effective. In fact, the reason blogging has been practiced for so long is that it is effective.

Additionally, research has suggested that the majority of consumers read blogs on a weekly basis and have purchased something after visiting a brand’s blog.

Blogs help your website or online pages by increasing search discoverability in addition to increasing consumer engagement and possibly conversion.

TikTok Isn’t Only For Gen Z

TikTok has the highest market share—56 percent—of any social media app users. And so, they plan to increase their investment in the year 2023, which will lead to even more growth for the platform.

Since TikTok started to go viral three years ago, brands have been attempting to leverage its true power. With well over 1 billion users today, TikTok has established itself as a marketing tool for a wide range of audiences.

If you believe that TikTok is only popular with younger audiences, think again. In the past three months, 38% of Gen Xers and 50% of Millennials both claim to have visited TikTok, according to HubSpot’s 2022 Consumers Trends Report. As TikTok gains popularity, we anticipate that these figures will keep increasing.

Conversational Marketing

Customers can have a two-way conversation with a brand using intelligent chatbots that use machine learning and natural language processing (NLP). As conversational marketing grows in 2023, the shift from asynchronous to real-time marketing presents a major learning curve.

Enhance Your IT Capability

It is inevitable that outsourcing IT services will become more popular as IT becomes an increasingly integral part of our lives. According to analysts, the IT outsourcing market is expected to grow by 6% annually until 2022, indicating that outsourcing is here to stay and grow.  

IT management can be challenging for small businesses just getting started. A good option to consider is outsourcing. Generally, outsourcing helps your business grow, reduce costs, and maximize efficiency. A small business can benefit from outsourcing its IT services. The most important thing is to determine what you are good at and what should be outsourced.

Social Responsibility

By balancing money-making initiatives with socially beneficial activities, consumers value brands that practice social responsibility.

U.S. consumers are increasingly considering values when making purchase decisions, according to one study. Furthermore, 66% of consumers are willing to pay more for goods from brands that demonstrate social responsibility.

If you are looking at ways to promote social responsibility to potential consumers, you can look at including:

  • Promoting recyclable packaging
  • Promotions that spread awareness of societal issues
  • Directing portions of profits to charity
  • Running one-for-one campaigns to donate products to those in need
  • Having company-sponsored community services or activities
  • Promoting fair trade
  • Advocating for social justice

Unsure of where to begin your 2023 marketing strategy? The team at Valux Digital can help you with your strategy! We have plenty of services to help, from social media marketing to SEO and content creation. Contact us for more information.

Valux Digital is a nationally recognized digital marketing & PR agency in New York. Businesses and projects of all shapes and sizes are welcome here. We have extensive experience in both B2B and B2C marketing.  We specialize in building out customized marketing packages that take real data into account. See some of our other articles on Forbes or Entrepreneur.