Meta’s apps have gained popularity over the last few years. With their addictive news feeds and powerful algorithms, social media apps offer immense marketing potential for brands. Continue reading to learn how social media marketing helps businesses elevate their brand...
It’s no secret that reviews have become an important factor in the success of any business. With close to 95% of customers turning to online reviews to get an honest opinion on products and services, businesses must understand how to...
Social media platforms may have initially been designed for individuals to connect human to human. However, since those early days, platforms like Meta’s Facebook and Instagram or LinkedIn have developed into powerful marketing and advertising tools. Social media advertising has...
If you’re a business owner, chances are you already know how important social media advertising can be for creating brand awareness and attracting new customers. For example, Facebook, with over 2.9 billion active monthly users, is one of the most...
Similar to traditional brick and mortar businesses, your website should be thought of as a digital extension of your physical store. You might be losing out on potential customers if your website is slow, outdated, or difficult to use. In...
Raise a glass to the end of 2022! With the end of the quarter approaching and a new one on the horizon, we’re guessing it’s not sugar plum fairies dancing in your head. Most likely, it is thoughts on how...
Social commerce sales in the United States are expected to grow 24.9% to $45.74 billion, with more than half of U.S. adults making a purchase on social media. It is forecast to be a $79.64 billion industry in the U.S...
When it comes to branding, you’ll probably be winging it– at least in the early days of your business. Until you’ve started the hard work of building a brand, you won’t really know what works. There are no guarantees in...
Lead generation is undeniably the central focus for any organization interested in driving revenue and fostering industry-wide connections. Marketers are laden with the responsibility of generating leads for business, especially through online channels, considering today’s cyber-inclined world. Because businesses have...
Digital marketing changes rapidly and new innovations and practices emerge every day. By the time 2022 rolls around, you’ll probably be using technologies that haven’t even been created yet. With such rapid change, it can be hard to stay on...