There’s a reason that companies like Wendy’s have garnered so much attention online: their account is undeniably run by a human. This isn’t to suggest that you start making fun of your competitors online, but injecting humor and sass into...
When it comes to branding, you’ll probably be winging it– at least in the early days of your business. Until you’ve started the hard work of building a brand, you won’t really know what works. There are no guarantees in...
Branding is intangible which makes it a challenge to develop effectively. As the influencing factor in whether someone can identify your company, product, or service, however, it’s also essential you get it right. Today we’ll be doing a deep dive...
Creating a consistent brand identity is key to creating a recognizable and memorable brand. Your brand identity should carry through across all of your marketing platforms and consumer touchpoints. This is the written and visual expression of who you are...