The better your website is designed and implemented, the more successful it is likely to be in bringing in the customers and readers. You can see many blogs online saying that web design is as easy as plug-and-play, and with some platforms and goals it can be, but, knowing some basic tips and tricks can take your design to the next level.

Grid Systems

Reading is done in grids. If you look at the layout of everything from your favorite book to your daily newspaper, you will see that they all follow a grid system. Your website should not be any different. When you group your information together by subject and place it in an easy-to-read grid, your site visitors will be more likely to find their way around and keep coming back for more.

Visual Hierarchy

A key component in good web design is knowing that most of your readers will scan the site for important information more than they will read it. This means putting the most important information in easy to find places such as the top of the page, the side bar or even in the title of the post.

Images and Colors

The more images and colors you use on your page, the more crowded it will seem. This means that it is important to choose the right images and use a small number of colors consistent with the branding to highlight important information and create graphics. You should also carefully choose images to fit your content, avoid ones that move and follow licensing agreements closely.

Web Safe Fonts

There are many different types of fonts available for you to use online, much more than in the old days of the internet, but choosing the right one is key. You will want to avoid having too many different fonts on the same page because it can look cluttered and off-putting. It is also a good idea to make sure that the scale of the font is easy to read and that it is not too difficult to load. Some fonts are good for headlines, but become difficult to read in smaller text blocks, others will be so large that it takes a long time for the website to load and potential customers will click away.

Web design can be the best way to find and keep new customers through an online presence. While this can be as easy as plug-and-play on many hosting platforms, knowing some basic tips can help you improve your game.