Businesses continually seek new ways to connect with their audience and stand out. With 2 billion monthly users, Instagram offers a variety of different opportunities to engage with customers through Instagram stories, direct sales, partnerships with brand ambassadors, and more!

Instagram Reels is an efficient feature that has taken the social media platform by storm and offers many opportunities for businesses to boost their brand visibility and engagement. Yet, if your business is only in the early stages of establishing a brand identity, Reels might not be the best tool for you.

Let’s take a step back and see why good old-fashioned regular posts on Instagram should remain the foundation of your social media branding strategy.

Authenticity and Consistency

While Instagram Reels may offer a novel way to engage your audience, regular posts provide a more authentic and consistent representation of your brand. Your Instagram profile is like your storefront, and your regular posts are the window display that showcases your brand’s identity. They allow you to maintain a consistent visual theme, messaging style, and branding elements. This continuity builds trust with your audience and reinforces your brand identity.

Depth of Content

Instagram Reels are undoubtedly attention-grabbing, but they’re limited by their short duration. Regular posts, on the other hand, provide a platform for more in-depth content. You can tell your brand’s story, share long-form captions, and provide valuable information to your audience. In a world where meaningful connections with customers matter, regular posts offer the space to create richer, more informative content.

Nurturing Engagement

Engagement on Instagram Reels are often quick, fleeting interactions. Regular posts, however, encourage meaningful engagement. Longer captions allow you to ask questions, share personal stories, and connect with your followers on a deeper level. This engagement can lead to more substantial relationships with your audience, resulting in loyal customers who are genuinely invested in your brand.

Versatility and Creativity

Regular posts on Instagram are incredibly versatile. You can post photos, infographics, carousels, and even videos. This flexibility allows you to tailor your content to your audience’s preferences and the specific message you want to convey. You’re not limited to the short, snappy format of Reels, enabling you to get creative with your content and experiment with different styles.


Instagram Reels often have a shorter shelf life. They may go viral briefly, but they can quickly fade into obscurity as new trends emerge. Regular posts, on the other hand, have a longer lifespan. They can continue to drive traffic and engagement for weeks or even months after posting, providing lasting value for your brand.

Instagram Reels presents a game-changing opportunity for businesses to engage authentically with their audiences. Yet, regular posts shouldn’t fade away. It’s still of paramount importance to maintain your Instagram page in top-notch condition. Choosing an expert to handle your Instagram marketing can enhance your success rate. Our professionals at Valux Digital can help you make your digital marketing plan efficient. Contact us now to learn more.

Valux Digital is a globally recognized digital marketing & PR agency in New York. Businesses and projects of all shapes and sizes are welcome here. We have extensive experience in both B2B and B2C marketing.  We specialize in building out customized marketing packages that take real data into account. See some of our other articles on Forbes or Entrepreneur.