PPC, SEO, CTR – it seems like every day there’s a new digital acronym to learn, and SEM falls into this category. Marketers have used it for years with different interpretations depending on whom you spoke to. However, it now...
One reason so many brands integrate PPC into their marketing strategy is the wealth of data it yields. However, this information is only beneficial if you know which metrics deliver the greatest insights, and if you use the information to...
A backlink is a hyperlink that directs from an outside web page back to your site. Backlinking can be an extremely useful SEO tool, but it can be very tricky if your site isn’t well established. So how can you...
If you’re a business with online advertising, it’s likely that you’ve heard of Google AdWords, but what is it? And how does it work? Google AdWords is a pay-per-click advertising tool where advertisers bid on keywords to have their ads...
Search Engine Marketing, or paid search, can be a good way to boost your clicks and conversions online. This can open your business to new customers and even help you streamline your online presence for maximum results. SEM tips and...