There’s a reason that companies like Wendy’s have garnered so much attention online: their account is undeniably run by a human. This isn’t to suggest that you start making fun of your competitors online, but injecting humor and sass into...
Branding is intangible which makes it a challenge to develop effectively. As the influencing factor in whether someone can identify your company, product, or service, however, it’s also essential you get it right. Today we’ll be doing a deep dive...
Creating a consistent brand identity is key to creating a recognizable and memorable brand. Your brand identity should carry through across all of your marketing platforms and consumer touchpoints. This is the written and visual expression of who you are...