Social media has fast become a mission-critical tool in the marketing world. Love it or hate it, as marketers we can’t live without it. Today we’ll be talking about how you can use your social media accounts to build your brand. Social isn’t just about sales. Social media platforms like Facebook, Instagram, Twitter, and TikTok offer the perfect ecosystem. In this blog post we’ll be showing you how to curate your personal brand persona, and get yourself out there on social media right now.
Share quality content regularly
The pillar of any social media branding strategy is content. Quality content. Online content enables brands to connect with clients and potential customers. This is your customer’s first glimpse into your business identity so help them out with informative and relevant content. Plus, this content will have a direct impact on your search engine SEO rankings. You’ll need to find a happy medium when it comes to posting. Not too much. Not too little. Remember, the focus should always be on quality.
Forget the more the better. In fact, over-posting could actually be counterproductive. Today’s users are over-saturated with content. So, make yours stand-out from the competition. Aim for three or four posts per week. Conduct research to identify your optimum posting windows for engagement, and remember to always offer a fresh and unique perspective.
Get visual with your branding
Think of your social media platforms as an endless online shop window display. Just like your window display, every post, graphic, and image on your social media pages should be an extension of your visual brand. Make sure that your branding is consistent and recognizable. Now might be a great time to create a visual brand book laying out the fonts, colors, layouts, typographies and styles that make up your brand’s visual style.
Your brand book can include:
- Brand story/ company history
- Logo design and email signature
- Color palette
- Voice/ tone
Ensure that your brand book reflects your brand story, values, and voice. It’s also extremely beneficial to conduct some preliminary research into your target market and competitors. This will help you develop a branding style that reflects and appeals directly to your audience.
Curate a stand-out persona
We often talk about personas in terms of our customers. Our ‘target personas’. But it’s important to remember that every brand has their own unique persona as well. Social media is the perfect forum for you to curate a stand-out brand persona. Your marketing personas might vary slightly across different social platforms. Posting identical content across Facebook, Instagram, Twitter, and TikTok isn’t going to be the most effective approach. Instead, it’s better to create multiple marketing personas to align with your different networks and respective demographics. Offer the version of your brand that best aligns with the people on the other side of the screen.
Find your brand voice
Once your marketing persona is clear, it’s time to top it off with a clearly defined brand voice. What is the tone and personality of your brand? Are you informal and witty or strictly professional? There’s no right or wrong answer. This will depend on your brand and the prospects you’re marketing to. Whatever you choose, the key is consistency. Once you’ve decided, create a style and tone guide that your copy and content writers can follow when writing posts.
Don’t just stop at one
Social media platforms are diverse. Each offers something different. So don’t just stop at one and be done with it. It’s a good idea to spread your brand persona across multiple different platforms and accounts. You may also wish to have multiple accounts within one particular platform. For example, you could create a location-based account or a separate account for customer service.
Be a social brand
Social media is a must-have part of any branding initiative. With quality content, on-brand imagery, and a stand-out brand persona, you’ll spread awareness of your business and encourage customers to engage consistently with your brand. The possibilities are endless!
Need help with your social media marketing? Contact us today for a free consultation.