Influencer marketing has become wildly popular over the past few years, and for good reason.

Technology is ever-evolving, and social media has become the cornerstone of society. It’s where we go to catch up, share our lives, and learn about what’s going on in the world—including which brands are offering the best products or services.

In this article, we’re going to briefly dive into the world of influencer marketing and why brands can’t survive without it.

Read on to learn more.

What Exactly Is Influencer Marketing?

Influencer marketing can be described as the collaboration between a social media influencer and a business. The goal is to promote the business’s branding by creating a personalized bridge between themself and their audience.

The social media influencer in question is that bridge.

In essence, they give your brand a face that the people within your target audience can recognize, and they help convey your brand story to strengthen the identity you’re trying to create.

They exist in every nook and cranny of the internet, from Facebook to YouTube, and they range from nano to mega, with the most popular being micro and macro (which refers to the number of their followers).

Most importantly, social media influencers are more than just a pretty face. They’re a trusted source within their niche and the community they’ve built. Their followers are loyal because they trust what the influencer believes in and has to say, which is what makes them so valuable to business today.

Is Influencer Advertising Necessary? 

As mentioned above, social media influencers specialize in storytelling and they already come with built-in trust among their followers. This is because their followers resonate with what they do and say—and that’s exactly what you’re looking for as a growing brand.

Social media platforms, especially Instagram, have become a central hub for products, services, ideas, and more. Influencers are right smack in the middle of that hub, acting as brand ambassadors and putting in the legwork in terms of commuting directly with their audiences.

Their reach into these networks is also even further than your business could ever hope to gain on its own, which is another factor that makes them so valuable to brands of all sizes.

So, in short—yes, influencer advertising is necessary.

Influencer marketing is the new and better way to get your brand story out there quickly and economically. A good influencer can instantly boost your reputation, especially if you’re just starting out.

Hiring the Right Agency

Need help finding the right influencer for your brand? Contact us today to consult with our team of marketing experts!

Valux is a nationally recognized marketing & PR agency in New York. Our team has over 100 years of combined experience and knows how to navigate the ropes, whether it’s for a social media campaign or a revamped web design project. Check out our blog or Forbes column for some of our other work here.