PPC, SEO, CTR – it seems like every day there’s a new digital acronym to learn, and SEM falls into this category. Marketers have used it for years with different interpretations depending on whom you spoke to. However, it now...
Your website is an important part of your business. In many cases, it’s the first impression you leave with potential customers. Your website’s design is vital. Not sure how to create an ideal site? Here are 10 web design tips...
With the rapid expansion of social media and technological capabilities, the internet represents a gigantic untapped market for businesses to acquire new customers. YouTube, which is a service where users can view popular videos and upload their own content, can...
Valux Digital is proud to announce that we have been selected to receive the Best Web Developers Award in Yonkers from Expertise! We’d like to thank the team at Expertise for this honor. We’d also like to thank and congratulate...
When you are running social marketing for your business, it is vital that you have the most professional appearance possible. Here are some things to look out for when utilizing social media for your business. 1. Not Editing Content Before...
One reason so many brands integrate PPC into their marketing strategy is the wealth of data it yields. However, this information is only beneficial if you know which metrics deliver the greatest insights, and if you use the information to...
Everybody loves infographics. How can you create the best infographic for your message? The key is to plan a smart “story,” or narrative, for viewers. Here’s how to do it. 1. Choose an Attention-Grabbing Title A great title captures attention...
Today, most people research products or services online before they contact a company. However, usually, the articles that people read belong to the big companies that serve a national or international market. Small companies that mostly do business in their...
A backlink is a hyperlink that directs from an outside web page back to your site. Backlinking can be an extremely useful SEO tool, but it can be very tricky if your site isn’t well established. So how can you...
Thanks to its easy-to-use interface and ability to serve ads to extremely specific demographics, Facebook is the social advertising platform of choice for many marketers. If your business is using or considering Facebook Marketing, here are some tips to rock...