Backlinks are a crucial component of search engine optimization. The thing, however, is that not just any old links will do. Any links that bring visitors to your site need to be credible and trustworthy. Questionable links can actually hurt your rankings. Quality is key. Here are 6 ways to get high-quality links to your site.

Go Where Your Competitors Are

One way to get backlinks to your website is to go where your competitors are getting links. In many cases, sites that have provided links to others may be willing to provide one to you as well if you can provide them with something useful in return.

Perform Some PR

PR is a more traditional marketing strategy but it can also help you to gain links from press sites. Find a way to get mentioned in a news article. Offer yourself as a source for a daily newsletter or create a press release.

Outdo Existing Content

Find existing content related to your business and outdo it. This strategy is called skyscraping and it involves taking existing content and making it even better. Answer unanswered questions or address a group that isn’t being served. The key is to provide more value.

Guest Posting

A popular link building strategy is to offer a free post to another website in exchange for a backlink. A blogger or other company gets free content to feature on their site for free and you get a quality link to your site. You must provide quality, valuable content for the tactic to be effective.

Fix Broken Links

Even the best websites can have broken links, which impacts the user experience. Broken links also make it more difficult for search engines to crawl the sites. With broken link building, you find broken links and offer the site’s owner an opportunity to link to relevant content on your site. Fixing broken links improves the website and you get more backlinks to yours.

Create a Resource Page

Compile a resource page that can be useful to visitors on your website. The page can help to provide the exact information that people in your space are looking for. When these people want to use the information in their own posts, they’re more likely to link back to you since they found the information on your site.

Getting links to your site is an important part of boosting your SEO and making your site more visible. With quality links, your website will rank higher and you’re more likely to start getting more visitors.