Promote Your Brand Everywhere
Programmatic advertising campaigns are an effective method of building brand awareness and reaching a larger audience. The range of unique ad units we provide spans standard, video, high impact and native executions, with the goal of transforming the online environment in order to capture the attention of users and increase performance for advertisers.
We offer premium, high-quality digital media inventory to our clients. This requires a media-agnostic approach, meaning we do not prioritize inventory based on selfinterest, and we buy from multiple inventory sources to set our campaigns up for scalable and optimizable success.
STANDARD
Cross-Platform display,
Clickto-call mobile
NATIVE
Native In-Feed, Native Carousel,
Sponsored Article
SOCIAL MEDIA
YouTube, LinkedIn, Pinterest,
Facebook , Instagram,
Snapchat, Twitter, TikTok
VIDEO & STREAMING
Pre-Roll, Video Interstitials,
Audio (Digital Radio & Podcasts),
Connected TV, Interactive Video
SEM & SEO
Link Building, Organic Traffic
Management, Keyword
Based Paid Search
HIGH IMPACT
Mobile Interstitial, Email Login Page,
Mobile Adhesion, Banner, Billboard,
Expandables, Email Marketing, Filmstrip,
Portrait, Digital Out of Home (DOOH)
WORKING WITH VALUX
Proactive Campaign Monitoring & Optimization
Full Transparency & Site Level Reporting
Competitive Rates & Added Value
Unique & Custom Targeting
High Viewability & AboveThe-fold Inventory
Brand Safety Measures Enforced
Custom Reporting Dashboard
Access To 30+ Ad Formats
Targeting Capabilities
Valux provides a wide variety of targeting capabilities that allow us to effectively reach and scale towards niche target audiences. These targeting tactics are sourced from 200+ second-party, third- party, and verified offline data partners across 180K+ prebuilt segments and limitless custom options.
-
contextual
- Keyword
- Section
- Vertical
- In-Language
-
demographic
- Age
- Education
- Ethnicity
- Gender
- Language
- Life Stage
- Net Worth
- Marital Status
- Household Income
- Children in the Household
-
geographic
- City
- County
- Address
- Zip Code
- State
- Country
- DMA
- Device ID Lookback
- Geo-Fencing
- LAT/LONG
-
b2b
- Professional Groups
- Certification/Honors
- Years in Business
- Account Based
- Company Sized
- Sales Volume
- Net Worth
- CRM Data
- Company
- Job Title
- Industry
- Seniority
-
behavioral
- Purchase Based
- Social Engagement
- App Detection
- Donor Based
- In-Market
- Lookalike
- Predictive
- Interest
- Retailer
- Search
-
retargeting
- Dynamic
- Cross-Device
- Opt-In/Opt-Out
-
additional options
- IP Address
- Day Parting
- Cross-Platform
- Blocklist/Allowlist
- Operating System
- Weather Triggered
specialized targeting
Allows brands to serve ads to users who have been to a specific physical location(s) within the past year and target them with ads anywhere they are now. This is available for custom locations or prepopulated points of interest, like popular restaurant chains.
Serve various creatives dynamically based on site visit history to ensure ad content is most relevant to users receiving your ads. This tactic is great for online retail clients, as we’re able to serve ads that display the product the user has been viewing online.
Utilize first-party data in the form of phone numbers, email addresses, or names + physical addresses to target past/current customers or newsletter subscribers. We can also utilize first-party data to build lookalike audiences.
Target users based on their search history. Client can provide keyword list, or we can compile the keyword list for client approval.
Target based on the networks, shows, and live events (awards shows, sporting events, etc.) that a viewer consumes via cable or CTV. Competitive conquesting tactics are available based on the ads to which a viewer is exposed. Segments can be customized based on a specific list of shows or brands for competitive conquesting.
Target users based on their activity on the industry’s top social platforms including Facebook, Instagram, Twitter, Reddit, and YouTube.
Serve ads dynamically based on current weather conditions, such as precipitation, temperature, humidity, pollen, etc.
Targetable segments based on the mobile apps users have downloaded to their phone or tablet. We can target either a custom list of specific apps or an overall category.
Engage with Amazon audiences via Amazon DSP campaigns. Examples include groups of browsers and shoppers of specific product categories on Amazon. Custom audiences based product ASINs.
Advanced version of lookalike audience targeting that measures the attributes of converting users, then uses those attributes to find additional users who are likely to convert.
Utilize offline data to target specific accounts of interest across B2B campaigns. Capabilities include targeting by companies, job titles, and/or people.
Deliver ads to users who have received emails from select domains of interest, whether they compete with or complement the client’s offering. We can also target by mail category, rather than specific domains.
Transactional data based on real purchases across multiple categories. Custom segments available for spend levels and frequency of purchases for specific categories and brands.
Influencer Marketing
Valux offers comprehensive, fully managed programs allowing brands to run highly effective Influencer Marketing campaigns. Valux uses leading third party analytics to identify influencers with strong brand affinity and a dedicated following aligned with the target audience. Our influencers help to create unique and authentic content and drive meaningful campaign results.
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Key Features
- Creative & Campaign Strategy Consultation
- End-to-End Campaign/Relationship Management
- Curated Influencer Lists
- Focus on micro and mid-tier influencers
- Paid Social Amplification
- Exclusivity Monitoring
- Fraud Detection and Prevention
- Detailed Analytics and Reporting
- Exclusivity Monitoring
- Influencer Contracts & Payments
Benefits
- Create High Quality Content
- Drive sales and lead generation
- Improve Brand Awareness
- Increase Consideration
- Build Trust and Credibility
- Tap into Dedicated Followings
- Reach Diverse and Niche Audiences
of marketers think
it’s effective
of National Brand
Advertisers run it
ROI over all
other forms of
digital media
of consumers
discover a new
brand or product
of consumers made a
big purchase by clicking
on a sponsored post
Online Videos ADVERTISING
Valux offers scalable programmatic video spanning desktop, tablet, and mobile (web and in-app) devices. Our primary video ad placement is pre-roll, but mid- roll, post-roll, and outstream formats are available as well. All inventory includes above the fold placement, garnering 70%+ viewability.
Cross-platform pre-roll
Pre-roll video runs prior to a video story or show, featured on a website, mobile website, or mobile application. Desktop placements are often served with a companion banner ad.
Online Video Formats
- Pre-Roll Video
- Mid-Roll Video
- Post-Roll Video
- Outstream Video
75%+
vtr
70%+
viewability
0.4%+
ctr
Streaming Placements
CONNECTED TV (CTV)
Connected TV is an emerging video placement Valux offers at targetable scale. Mirroring traditional television spots, these video placements target users who are streaming content via a Smart TV, connected device or game console. Publishers include A&E, ESPN, ABC, PBS, Lifetime, Hallmark and many more!
aduio
An astounding 79% of all audio streaming and listening occurs when visual content can’t reach consumers. This is when consumers are actively listening at work, driving or commuting. Audio ads are also more than twice as likely to increase intent to purchase over display ads and have resulted in a 24% higher brand recall as compared to display ads.
digital out of home
Our programmatic partnerships provide direct access to over 150,000 screens nationally, 1B+ monthly impressions, and access to leading sellers including Clear Channel Outdoor, Lamar, and Outfront Media. We offer advanced attribution for DOOH through QR code tracking.
303%
reach increase when added
to mobile or web campaign
4x
more online activity per ad dollar
spent than TV, Radio, and Print
46%
more likely for consumers to
engage with your brand on mobile
68%
lift in foot traffic when combined
with social media messaging
VENUE OPTIONS
Billboards • Malls & Retail • Airports & Transit • Restaurants & Bars • Entertainment Venues • ATMs • Casinos • Convenience Stores • Doctor’s Office • Office Buildings • Schools
Advanced Analytics
We offer robust reporting to ensure our clients stay updated on campaign performance. All clients are granted access to a dashboard for real-time reporting. In addition to a full list of standard reporting capabilities, we also offer an array of additional insights and attribution options to prove quantifiable results on each campaign. All reports are custom-tailored to the needs of each client to simplify the evaluation process.
VALUX IS MORE THAN JUST CREATIVE - WE'RE HERE FOR THE DATA
Valux Digital is a nationally recognized marketing and public relations agency based in New York.
Businesses and projects of all shapes and sizes are welcome here.
As a proud participant of the Forbes Communications Council and Entrepreneur Leadership Network, our team navigates the rapidlyevolving tides of the internet on a daily basis and keeps up-to-date on shifting consumer habits and trends.
contact us
Ready to change the way you advertise media and connect with your customers? Contact us today to learn more about how we can provide a personalized media advertising experience for your business.
social media
Valux offers a fully-managed service to run paid social media campaigns on industry leading platforms, including Facebook,
Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Pinterest, and YouTube. Our service includes forecasting, planning,
campaign setup, optimizations, and streamlined reporting. Valux is proud to be a Facebook Marketing Partners Account Member.
Key benefits
Campaign Management And Optimization
Our campaign management team has expertise in campaign setup and optimizations across all major social media platforms. When utilizing Valux, you’re leveraging the experience of nearly 20 years of proven results.
Digital Media Consolidation
Valux’s full-service approach to digital consolidates the media buying process by keeping all digital media placements on one report and invoice.
Extensive Targeting
Through our partnership with LiveRamp Data Store, we’re able to access 180,000+ prebuilt second and third-party data segments for use on social campaigns. This includes the ability to build custom data segments for each client.